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Books
The following books are available to buy online
from Amazon.co.uk if you follow the links provided. If you
want to recommend other books that you have read, we welcome
your suggestions.
Organising
a Conference: How to Plan and Run a Successful Event
By Pauline Appleby. A practical, step-by-step plan for organising
and running an effective conference. The guide aims to be
applicable to any conference, whether for a local society
or a large company.
Corporate
Event Project Management (Wiley Events Management
Series)
By William O'Toole. Corporate events require careful planning,
scheduling and control - all basic principles of project management.
This book, part of the Wiley Events Management Series, guides
readers through the steps for planning a corporate event.
Successful
Event Management
By Anton Shone, Bryn Parry. Event management is a key part
of most hospitality and tourism courses. This work is a guide
to organising a major event such as festivals, parties, concerts,
weddings, and conferences. It includes photocopiable forms
that will help readers to plan and budget, and case studies
and websites to learn from on huge events like the Notting
Hill Carnival, to smaller ones like a half-marathon in Wales.
This handbook also includes a glossary of terms and an international
list of contacts and organisations that can help with putting
on an event.
Event
Marketing: How to Successfully Promote Events, Festivals,
Conventions, and Expositions (Wiley Events Management
Series)
The effective marketing of an event involves a range of components,
from sales and advertising to public relations and community
involvement. This book covers all aspects of marketing conferences,
expositions, corporate meetings, festivals, fairs, and other
events.
Event
Planning: The Ultimate Guide to Successful Meetings, Corporate
Events, Fundraising Galas, Conferences, Conventions and Other
Special Events
By Judy Allen. A blueprint for executing events for 50 or
2,000, with budgets of a few thousand dollars to hundreds
of thousands.
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