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Credentials

Clients include fund management companies Fidelity International, FundsNetwork, Morley Fund Management, Schroders, M&G, Aberdeen Asset Management, Lazard and others.

Work has also been undertaken for Apple Computer, Dow Jones International, Morgan Stanley, EMAP, Citywire and others.

Case Study - Event Production

One example of a recent project that was undertaken was an investment conference for our client FundsNetwork.

The brief was to provide event management support for the planning, technical production and management of the event. A lead time of 6 months was given.

The objective was to produce an event that was highly professional, and communicated the brand values and market positioning of FundsNetwork to the fund companies presenting and exhibiting at the event, press attendance, and an expected audience of 400-500 IFAs.

Impel Communications sourced a venue that would meet the required standard for the event, that had space to accommodate the expected audience, but also would allow the technical production to add to the overall event experience.

Management of the event included guiding an event project team consisting of various members of the client's marketing and partner relationship teams. Each member had specific objectives and responsibilities for the event. The team met on a weekly basis leading up to the event, and accountability for tasks undertaken was driven by the production schedule prepared by Impel.
A strong theme was developed by the client, which formed the basis for the subject matters that the guest presenters would address. The theme was visualised by the client's regular design resources for the purposes of the printed invite and adverts.

This visual theme was subsequently taken on board by Impel and interpreted for the design of a stage set. The stage set designs were strengthened with a suitable lighting, sound and projection configuration that provided strong impact.

All production elements were designed, proofed, and constructed to budget and on time. Installation on site was completed in good time, even though the venue had time and stringent noise restrictions in place. A 5 hour window had been provided by the venue for building all the structural elements before the event started.

Crowd control and directional signage was planned and arranged by Impel Communications, as was a system for registering each delegate within 20 seconds of arriving on site.

A small exhibition accompanied the conference and catering points were positioned to ensure that all stands could be visited.

Movement on the stage was choreographed by Impel Communications and presentation aids were prepared to allow a smooth running of the speeches, transitions and Q&A sessions. Presenters were individually prepared for their specific contributions and guided through the event as required.

Management of the event planning process, as well as the logistics and coordination with the venue remained with Impel Communications until all the accounts for the event were settled by the client.